The Impact of a Digital Educational Campaign by Hidoc Dr Platform on Dentist Engagement with Clear Aligners

Abstract

Objective:To assess the efficacy of a targeted digital educational campaign conducted via the Hidoc Dr platform to increase awareness and professional engagement regarding clear aligner therapy among General Dentists in India. Methods: A two-week digital campaign was executed using in-app promotions, targeted banner advertisements, and personalized email communications. Metrics including reach, impressions, clicks, and webinar registrations were systematically recorded and analyzed. Results: The campaign achieved a reach of 101,266 General Dentists, recorded 204,627 impressions, generated 3,014 clicks, and obtained 422 webinar registrations. The campaign exceeded its original impression target and achieved a robust registration conversion rate of 14.0%. Conclusion: The study underscores the effectiveness of strategically designed digital educational interventions in engaging healthcare professionals. Medical learning platforms such as Hidoc Dr offer scalable opportunities to enhance knowledge dissemination regarding innovative therapeutic modalities like clear aligner therapy.

Introduction

Recent advancements in orthodontics have increased demand for less invasive and more aesthetic treatments like clear aligner therapy, which uses transparent thermoplastic materials to correct various malocclusions. However, many general dentists in emerging markets such as India have limited clinical exposure to this therapy, highlighting the need for targeted education.

This study evaluated a two-week digital marketing campaign on the Hidoc Dr platform aimed at increasing awareness and engagement among Indian general dentists regarding clear aligner therapy. The campaign used in-app promotions, emails, push notifications, and banners to promote a webinar on clinical applications and patient management.

Key results:

• Reach: 101,266 dentists

• Impressions: 204,627

• Clicks: 3,014

• Webinar registrations: 422

• Click-through rate: 1.47%

• Registration conversion rate: 14%

The campaign demonstrated strong visibility and engagement, with rates aligning well with healthcare industry benchmarks. Factors driving success included relevant content, credible platform reputation, strategic timing, and a multi-channel approach. Limitations included the short campaign duration, potential self-selection bias, and no follow-up on webinar attendance or knowledge application.

The study concludes that digital platforms like Hidoc Dr are effective for continuing education and suggests future campaigns could benefit from longer duration, diversified content, and follow-up activities. Digital ecosystems are key to scaling professional learning and supporting adoption of innovations like clear aligner therapy.

Conclusion

This observational study highlights the effectiveness of a targeted digital educational campaign conducted via the Hidoc Dr platform in promoting awareness and engagement among General Dentists regarding clear aligner therapy. The campaign not only achieved but exceeded its performance goals in terms of reach, impressions, and registration conversions. Platforms like Hidoc Dr play an increasingly critical role in the continuing education landscape for healthcare professionals, offering efficient, scalable, and highly targeted solutions. Future efforts should focus on longitudinal engagement strategies and clinical application support to maximize the benefits of digital education. (4) Ultimately, integrating structured educational interventions into professional practice can significantly contribute to better patient outcomes and more widespread adoption of contemporary therapeutic innovations such as clear aligner therapy.

References

[1] Narongdej P, Hassanpour M, Alterman N, Rawlins-Buchanan F, Barjasteh E. Advancements in Clear Aligner Fabrication: A Comprehensive Review of Direct-3D Printing Technologies. Polymers (Basel). 2024 Jan 29;16(3):371. doi: 10.3390/polym16030371. PMID: 38337260; PMCID: PMC10856925. [2] Inchingolo AD, Dipalma G, Ferrara I, Viapiano F, Netti A, Ciocia AM, Mancini A, Malcangi G, Palermo A, Inchingolo AM, Inchingolo F. Clear Aligners in the Growing Patient: A Systematic Review. Children (Basel). 2024 Mar 23;11(4):385. doi: 10.3390/children11040385. PMID: 38671602; PMCID: PMC11049164. [3] Shaikh, A., Gholap, S., Mullick, A., & Gadia, V. (2025). Enhancing medical awareness through digital engagement: A case study on the HidocDr. platform. IJRASET Journal for Research in Applied Science and Engineering Technology. https://doi.org/10.22214/ijraset.2025.66542 [4] Diwan, C., Srinivasa, S., Suri, G., Agarwal, S., & Ram, P. (2023). AI-based learning content generation and learning pathway augmentation to increase learner engagement. Computers and Education: Artificial Intelligence, 4, 100110. https://doi.org/10.1016/j.caeai.2022.100110

Copyright

Copyright © 2025 Asma Shaikh, Dr. Sonali Gholap, Varun Gadia. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.